Real Estate Video Marketing Stats

Are you struggling to get ahead in an increasingly real estate market? Feeling overwhelmed by the expensive costs of traditional advertising, and still not getting any desired results? Then worry not, you are not alone!

Person calculating real estate video marketing stats

Real Estate Video Marketing is an essential powerful tool that can help you gain a competitive edge and the stats prove it. Real estate agents and marketers to effectively showcase properties and attract potential buyers through the means of video marketing. So, what are the ten compelling real estate video statistics that prove the importance of video marketing in the industries?

10 Important Stats About Real Estate Video Marketing

Here are the 10 stats that showcase real estate agents should definitely use video marketing:

54% Watch Videos To Obtain General Real Estate Information

According to Call, the majority of customers turn to videos and out of them, 54% of people watch real estate videos to gather general information about the real estate market. Video marketing for real estate is highly valued and sought-after by potential buyers and sellers.

73% Of Homeowners Are More Likely To List With An Agent Who Uses Video

When people sell their homes they want to partner with an agent who gives them a fair deal and market their home to its fullest potential. In this case, 73% of homeowners say they’re more likely to list with a realtor who uses video, according to the report from the National Association of Realtors (NAR).

58% Of Buyers Want And Expect To See A Video Of A Home They’re Looking At Online

According to Splento, 58% of Buyers expect property video when browsing properties online. If you provide high-quality videos of your listings, you meet the demands and expectations of potential buyers.

About 80% Of Active Listing Agents Use Drone Photography And Videography To Market Their Listings

Drone taking photo of a property.

According to Rechart, 80% of agents use drone services for listings and listings that use drone photography sell 68% faster than those that don’t. Incorporate drone services into your marketing strategy, to showcase properties from unique perspectives, and attract more attention from potential buyers.

People Are 174% More Likely To Purchase A Property When They Watch Its Video Then Those Who Don’t

Whenever we watch something deeply with our own eyes we get more attached to it. So, real estate video marketing strategy is a smart approach. People buying wishes increase by 174% when they see property videos.

650 Million Unique Video Viewers Watching Videos Of Real Estate Properties Across Multiple Platforms

Statista shows that there are more than 650 million unique video viewers watching videos of real estate properties across multiple platforms like Google sites, YouTube, Yahoo, Amazon sites, Microsoft Sites and more. Utilise video marketing, so that you can tap into a vast audience and increase your chances of attracting potential property and home buyers.

403% More Inquiries Are Driven From Listings With Video

When real estate agents list a property with a video, they earn 403% more inquiries than those who list without a video, according to the National Association of REALTORS®. Incorporate videos into your listings as more inquiries result in more leads and increase your opportunities for sales and closing.

9/10 Viewers Said They Wanted To See More Videos From Brands And Businesses

Consumers have spoken and they have expressed a strong desire as 9/10 of them want more videos from brands and businesses as per the invideo. Fulfil this demand, and increase your brand loyalty and engagement with your target audience.

Why Drone Upload Services?

With 15 years of experience in the real estate media industry, along with different types of video marketing services in the field we have the experience and expertise to fulfil all your videography needs. We are a marketing video production and will help you select a perfect home as a buyer and attract and generate more leads as a real estate agent.

Drone capturing footage of the property.

Along with that following are the reasons why you should choose us:

  • Professional Quality at Affordable Prices
  • 48 Hours turnaround
  • Easy access to download photos
  • No hidden or travelling cost
  • Free upgrade to color & furniture in floor-plan
  • Free research of attractions & pinpoints on drone photos
  • Free property marketing strategies

How Can We Help?

Drone Upload Services specialises in providing the highest quality real estate photography and videography services. As a leading real estate videographer company in Sydney, we help you stand out from your competition with exclusive video production and more. We make use of lighting and retouching techniques to bring your home to life in a way that captures the best features possible.

We offer numerous video types and real estate media services. They are as follows:

  • Real Estate Photography
  • Dusk/Twilight Photography
  • Top-Notch Floor Plan
  • Industry-Best Real Estate Videography
  • Aerial Photography & Videography
  • Commercial Photography
  • Corporate Portrait / Headshots
  • 3D Virtual Staging Services
  • Virtual Tour (3d Walkthrough)


Video isn’t just a trend that goes away. It is predicted to be the leading way for real estate as well as other marketers to reach their consumers in future. The real estate video marketing stats clearly show the importance of incorporating video marketing into your real estate strategy. Video is a powerful tool to showcase communities and tour properties, attract more listings, generate more leads, increase engagement, increase your sales chances and give a more immersive experience for potential buyers.

With that being said only 9% of real estate agents create listing videos. This shows that there are lots of opportunities for real estate professionals to separate themselves from the competition and achieve success through the use of video marketing. Contact us now and begin your journey towards getting ahead of the crowd.

FAQS By People On Real Estate Video Marketing Stats

Some of the Frequently Asked Questions by people regarding real estate video marketing stats are as follows:

What Are The Benefits Of Real Estate Video Marketing?

Some of the advantages of Real Estate Video Marketing are as follows:

  • Video marketing helps agent listings gain more exposure
  • Real estate video marketing helps agents build online brand visibility and awareness
  • Buyer Interest is captured through real estate property videos.
  • Helps agents create a personal connection with viewers and generate more leads.

Is Real Estate Drone Videography Worth It?

Real Estate Drone Videography is highly worth it as it can put the piece of property in context by showing in greater perspective, attracting unique perspectives, more attention from buyers, and differentiating yourself from your competitors.

How Much Do Top Real Estate Agents Spend On Video Marketing?

The amount varies depending on their budget and objectives. However, top real estate agents might spend anywhere from 15%-20% of their earnings on video marketing.

What Are Some Of The Best Video Marketing Companies In Australia?

There are several top video marketing companies in Australia. Some of them are Property Films, Real Estate Marketing Labs, Real Hub and Drone Upload Services.

How Much Does Companies Charge For Real Estate Video Marketing?

The cost of real estate video marketing services depends on the length and complexity of videos, use of drones or other specialised equipment and specific services included in the package. It is best to consult with a professional video marketing company to get a customised quote based on your requirements.

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